Nowadays, the fundamental goal of marketers is to drive as much traffic to their site as possible. Different methods are SEO (Search engine optimization), pay-per-click advertising (PPC), blogging, social media marketing, link building, generating backlinks, and many more. Envisioning the highest Return on investment becomes the main objective. However, if we evaluate the mentioned processes-

SEO is pretty time-consuming, PPC can be expensive, Google is already swamped with blogs, and what floats the boat on social media is highly unpredictable. So, what else?

One of the most overlooked and underestimated methods is referral traffic. In this article, let us unravel- what is referral traffic? How can you use it to generate more leads?

What Is Referral Traffic?

It helps in averting the potential customers to your website from other advertising platforms that may have the same target groups and customers who believe their recommendations easily. Referral traffic also adds SEO benefits and is pushed either by inbound activity or social activity that distracts the positive signals to the search engine about your site.

Importance Of Referral Traffic For Your Website

Referral traffic is establishing relationships and improving your website’s popularity in your industry. Therefore, referral traffic requires an independent strategy and can be achieved through a blend of link building, and persistent social media sharing. Continuously monitoring the referral list, you can get an interpretation thoroughly and can recognize the targeted audience growing from those sites. Moreover, you can optimize your content equally to convert website visitors to potential customers.

It opens up many channels to redirect the audience engagement from other domains to your website. If done right, there are no restrictions on the number of referrals you can get.

How To Track Referral Traffic Sources

Most of the publishers use web analytics services for trailing user engagement on their websites. Examining metrics such as bounce rate, the number of users, etc. Provide actionable insights into our SEO and traffic plans. 

• A higher user retention rate means users scroll down to the bottom of the page
• Delivering more possibilities for ad serving and viewability. 

Google Analytics is the most well-known and free web analytics service, so let us talk about that-

• Log in to your Google Analytics account
• In the navigation menu, click on the Acquisition tab
• Under Acquisition, click on All Traffic >> Referrals

Some of the data that the referral traffic report produces include:

• Different domains and the number of backlinks provided by them
• Performance of each backlink
• Medium time per session through a particular backlink

How To Verify Referral Path

The referral path is tracing the specific page or the link that made a user visit your website. In the report offered by Google Analytics, source domains from which you are gaining engagement are listed- as the prime information. You can check the referral path by clicking on any of the source domains. 

Are you thinking about how to increase referral traffic? No issue. In the next segment of this article, we have shared quick tips.

Fascinating Smart Tips-

Look out for better Advertisements:

Adverts are a great way to increase engagement on your site. Watch out for the competitive ads and study your competitors! I know this can be a hectic task for an individual. So I suggest using ad intelligence tools like PowerAdSpy and AdEspresso to get a sneak into globe-wide ads, competitors' ads, and the most trending ones in simple clicks.

• You can quickly analyze the active and past campaigns, extract results from any advertiser online and ads based on domains.
• Improvise and execute the ads that work and monetize the ads that give you better results.

To know more about Poweradspy, click here:

Publish Guest Posts:

Guest blog posts can obtain secure access to a lot of referral traffic on your website. The simple way to do this is by backlinking between the content, naming your website in the author bio, or a CTA at the end of the post. Remember, the website you choose for guest blogging is related to your industry and receives high engagement on most days. Also, you can tag a few influencers in your guest blogs.

Be creative with your content formats:

Do not forget to create creative content because sometimes lengthy blogs fail to get attention. Consider uploading images, videos, and infographics for a change.

Social media promotion!

Social media is an excellent platform for nearly all publishers to leverage this opportunity and create a prominent social media presence.

Consider social bookmarking sites:

Social bookmarking has become a dinosaur in todays' pace tech world. But, it is still a relevant trick to drive an audience to your site. So, start to create your own social media strategy right now!

Benefits of Referral Traffic

More Valuable Visitors

As we have discussed, one of the chief methods of getting more referral traffic is through efficient link building. If done accurately, genuine visitors from entrusted websites visit your website, thus increasing the actual score of your website. 

Organic Ranking

The number of backlinks in a domain is directly proportional to its ranking in SERP. This is useful whenever an algorithm update is rolled out by Google. 

Networking opportunities

Backlinks are essentially developed by interacting and inducting conversations with publishers of your niche, which provides a chance to create a better network, eventually resulting in more meaningful collaborations. 

Covering It Up!

It is stated that organic engagement is the best way to make your website popular and rank higher on Google SERP. But this cannot be true for all publishers. Some publishers can also improve their website ranking and audience engagement by devising a strategy for backlinking, that is referral traffic! So tell me- what do you prefer for your site: the organic engagement, the social paid engagement, or referral traffic?