Social media platforms have turned out to be the most awaited medium to make your business reach heights. The audience and engagement you get here are far more than trying offline advertising tactics. As a result, one of the most trendy platforms, Instagram has proved to be the best medium to attract traffic to your website. Since Instagram is a platform with millions of users, building engagement over this website is quite beneficial for online businesses. 

Being the host, you must check how your accounts and activities you are doing all over. It is possible through Instagram Engagement Metrics. 

But, first you should know...

WHAT ARE INSTAGRAM ENGAGEMENT METRICS?

Engagement metrics include likes, comments, and the total saves on your Instagram post. The number of times the links clicked, total impressions, the website traffic, and everything required to check your online success on Instagram come under engagement metrics. Numerous metrics are available to calculate your audience engagement on your Instagram business profile. Let's have a look at the top 10 metrics: 

#1 REACH: 

You can see reach by checking the number of views on your post. A user can calculate the reach rate and divide the number of users on your post by the total number of followers you have. You can see reach in numbers, but the reach rate is shown in percentages. Like,

Reach Rate = no. of people who viewed your post/total no. of followers 

#2 IMPRESSIONS:

Impression denotes the number of views you get on your post/stories/profile during the given time. In other words, it counts the number of times your content has made an impression on Instagram, as the viewers can view your posts n number of times and calculate it, if a person saw your post 3 times, then impression = 3.  

#3 ENGAGEMENT: 

A profile's success depends upon the engagement rate on Instagram or any other social media platform. The engagement rate on this medium is a bit different than the rest. The more followers you have, the lower is your engagement rate. So, if you found out a less engagement rate, do not feel bad. It means your profile's a success. You can calculate your engagement rate by:

Engagement Rate = Total no. of likes/comments/shares/total no. of followers

#4 MENTIONS: 

You may have wondered about someone tagging you on their stories or posts on Instagram. Do you know how beneficial it is for your Instagram Engagement Metrics? Yes. The more people tag your business on this medium, the better will be your engagement rate. 

#5 WEBSITE CLICKS: 

When you create an Instagram profile, whether it's casual or professional, in the description, Instagram always has a space to add to your website if you have one. When you add a website, it displays on your Instagram bio. So, the number of taps on your website gets converted to website clicks. Similarly, to calculate the website click rate, you need to:

Website Click Rate = no. of website visits/total no. of the profile view

#6 LIVE VIEWERS: 

For a long time now, going live on your Instagram profile has been the most powerful yet excellent strategy to spread brand awareness. Instagrammers also find it pretty exciting to attend live meets of different users. Once you end the live, Instagram shows you the total number of viewers you got on your live. 

#7 EMAIL CLICKS: 

In the description, when you add your email id, it's displayed on the Instagram profile or landing page, but it should be your Instagram Business profile. So, the number of taps on your email id is the total email clicks, and the email click rate will be: 

Email Click Rate = No. of taps on your email id/Total no. of the profile view

#8 TAGS ON HASHTAGS:

Hashtags are one of the most trending strategies to get more engagement rates on your Instagram. Now you can also have a branded hashtag with your ownership. So, when someone tags or adds your hashtags on their posts, again engagement rate on your profile increases. 

FINAL VERDICT: 

So, in this way, Instagram Engagement Metrics can help your business reach successful heights. You can adopt the same for other social media platforms as well. We hope you understand how engagement rates work. So, what are you waiting for? Begin your work today! 

You can also watch: PowerAdSpy: The Best Ad Intelligence Software